Y’all, this is a hard post for me to write but it has been on my heart and on my mind for a while now.

I think it’s time to end the blog.

It’s not something that I really want to do; quite the contrary, actually, because I enjoy writing, sharing things in my life, and putting together/ showing off my outfits. I’m always logging in and starting post drafts but I rarely finish them these days. But the truth is blogging has changed so much in the last few years and I feel like I can’t keep up. And not just that I can’t, but that I don’t want to.

This might be an unpopular opinion, but I know I’m not the only one who feels this way. Grace Bonney of Design*Sponge explains it perfectly during her ZigZag podcast interviewย where she talks about ending her blog because to be a successful blogger in 2019, you have to turn it into “a human-sponsored product.” It’s all about influencing. Companies paying you money to convince people to buy their shit. Essentially, you’re a glorified marketing tool, a salesperson. And I’m not really down with that.

I started my blog because I wanted a creative outlet that would inspire others’ feelings about themselves (not their spending habits). But a few years in, I got sucked into the vortex and was spending way too much money on clothes that I didn’t need all because I thought they would look good on the blog and I could grow my readership. Well, neither of those things happened and I ended up wasting money on clothes that didn’t fit my actual lifestyle so I never wore them. Not to even mention the ethics of fast fashion, how it’s polluting the planet and exploiting human beings in other countries.

So where do I go from here?

I’m not sure. You’ve probably noticed – and maybe you’ve always been aware – that the posts are fewer and farther between and have been for several months, if not longer. Especially when Sebastian came along. I never wanted to be a mommy blogger so I’ve made a conscious effort not to make it one. And the honest truth is that I just don’t have the confidence to keep trying. I already feel like I don’t really have anything to contribute to the internet world. My style is okay, I don’t DIY a lot of things, I don’t have any life hacks, and I don’t have the time nor energy to focus on creative writing.

So where do I go from here? I don’t know. I might keep the Instagram going for a while, but I can’t blame folks for not liking poorly-lit bathroom selfies! Maybe this is it. Maybe it isn’t. Mostly likely, though, it is. I’ve had some fun with this here log in the last six years, so why not end on a good note?

Take care and much love,

Nikki.

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